San Miguel Oktoberfest kicks off Sept 16, unveils gigantic surprises
San Miguel Brewery Inc. (SMB), the country’s number one brewer, is all set to kick-start a beer festival unlike ever before as it unveils a 30 ft.-tall pyramid made of around 1,200 beer mugs on September 16 in ASEANA City, Macapagal Boulevard (across the Dept. of Foreign Affairs).
The megastructure covers an area of almost 200 square meters and is said to be the first and the biggest of its kind that was ever built for any Oktoberfest or any other festival anywhere in the world.
According to San Miguel Brewery Inc. President Roberto N. Huang, the beer pyramid will stand as the monumental symbol of the goodness and freshness of San Miguel Beer and of the familial bond that this iconic brand and the Filipino continues to share for more than 120 years now.
“We put up the beer pyramid to remind all of us that our very own beer, San Miguel Beer, stands among the best in the world. We also dubbed this year’s festivity as San Miguel Oktoberfest “Beer Festival” because San Miguel Beer will be at the center of all the celebrations for this year’s Oktoberfest,” said Huang.
Huang pertains to all the award-winning beer brands under the SMB portfolio -- San Miguel Pale Pilsen, Red Horse Beer, San Mig Light, San Miguel Super Dry, Cerveza Negra, San Mig Strong Ice, San Miguel Premium All-Malt and Gold Eagle Beer -- which will all be made available in this year’s Oktoberfest. These brands have received the Gold Quality Award from the annual Monde Selection Awards, the world’s most prestigious organization that acknowledges the adherence of products to the highest international standards of taste and quality.
“We want our valued customers to experience the world-class quality and taste of all San Miguel Beer brands in all our Oktoberfest kick off parties. Rarely do we see all these products available in one venue and get to enjoy them for as low as P10 per cup in a festival that’s packed with great entertainment ,” added Huang.
SMB will also offer its newest products - the San Miguel Alcoholic Malt Beverage in lemon and apple flavors, plus the limited edition San Miguel Oktoberfest Beer.
Following the September 16 Manila kick-off party at the ASEANA City, Macapagal Boulevard in Paranaque City; the San Miguel Oktoberfest Beer Festival will also be welcomed at the NEPO Complex in Angeles City, Pampanga on September 30; MEPZA Field in Cebu on October 1; Limketkai Mall in Cagayan de Oro City on October 14; and the Paseo de Sta. Rosa in Sta. Rosa, Laguna on October 28.
Apart from the trademark Oktoberfest parties featuring the country’s top bands, SMB will also hold the 2nd Oktoberfest 9-Ball Open, a crown collection promo and house raids to further reward and delight SMB patrons.
For more of San Miguel Oktoberfest “Beer Festival”, visit www.sanmiguelbeer.com.ph.
